January 19, 2023 – 2023 brings a brand-new beginning for OPENLANE Europe. The online auction company for the car trade has incorporated its German platform OPENLANE GWListe and its UK platform OPENLANE UPSTREAM into one European platform at openlane.eu.
One place: openlane.eu
‘All the action is now happening in one place’, Johan Meyssen, CEO at OPENLANE Europe, announces. ‘Our customers can now find the entire range of vehicles from OPENLANE GWListe and from the UK platform OPENLANE UPSTREAM on one single, integrated European platform at openlane.eu. With more than 4,000 vehicles in auction every day and over 100,000 registered dealers ready to trade at openlane.eu, we offer unparalleled exposure and attract the best possible prices. Plus, our German and UK customers are still able to enjoy a country-specific experience thanks to customisable filters’.
Jonathan Holland, Managing Director at OPENLANE UK: ‘With the integration, UK customers now have immediate access to proven technology and applications already largely enjoyed by OPENLANE Europe customers.’
More about the new, consolidated OPENLANE can be found in this video:
Why this integration?
OPENLANE Europe wants to offer a better user experience for all customers in Europe who use the OPENLANE platform to buy or sell cars, whether they’re from the UK or Continental Europe.
Johan Meyssen explains: ‘Simplicity is our biggest motivator for this integration. Our integrated European platform provides an easy, fast and hassle-free way to trade cars online. What does this mean? All customers have only one partner to deal with, all the cars are available from one high-performing platform, which also gives access to innovative digital solutions, and we also take care of all the hard work. We handle everything from inspection to auction and delivery.’
What’s new for UK and OPENLANE GWListe customers?
‘Our UK customers will enjoy a new and improved customer experience,’ says Jonathan Holland. ‘When UK users log in to the mobile-friendly, “always-on” OPENLANE website, filters will be applied to automatically show UK vehicles. I’m sure they will be very excited about the benefits the new platform brings: they will see more vehicle information, the cars are better presented and it’s easier to browse for vehicles. The fees and VAT are transparently indicated, and bids and purchases can be tracked in a very easy way.’
‘Our OPENLANE GWListe customers will particularly appreciate the new range of tools and features’, says Tim Hochgreef, country manager at OPENLANE Germany. Think of the OPENLANE Inspect app, the OPENLANE Sell dealer portal or soon the community auctions and a brand-new negotiation feature. These solutions will provide more opportunities for buyers and sellers to close deals.’
Tim Hochgreef, Country Manager at OPENLANE Germany: ‘OPENLANE GWListe customers now also have access to cutting-edge digital solutions that provide more opportunities to close deals.’
‘Our customers can rest assured they will receive the same high level of service as they are used to’, Johan Meyssen concludes.
About OPENLANE Europe
OPENLANE Europe NV, based in Belgium, is a business unit of global vehicle remarketing and technology solutions provider KAR Global (NYSE: KAR). With sales operations in Belgium, France, Germany, Italy, the Netherlands, Spain and United Kingdom, OPENLANE Europe seamlessly connects OEMs, fleet owners, wholesalers and dealers with buyers in more than 50 countries across Europe through its robust online wholesale vehicle auction marketplace, www.openlane.eu.
About KAR Global
KAR Auction Services, Inc. d/b/a KAR Global (NYSE: KAR), provides sellers and buyers across the global wholesale used vehicle industry with innovative, technology-driven remarketing solutions. KAR Global’s unique end-to-end platform supports whole car, financing, logistics and other ancillary and related services. Our integrated physical, online and mobile marketplaces reduce risk, improve transparency and streamline transactions for customers in about 75 countries. Headquartered in Carmel, Indiana, KAR Global has employees across the United States, Canada, Mexico, Uruguay, Europe and the Philippines. For more information and the latest KAR Global news, go to https://www.karglobal.com and follow us on Twitter @KARspeaks.