Press Kit ADESA
ADESA | Company background
Car auctions
ADESA Europe is an online auction website
for the car trade. The company sells endof-contract leasing vehicles, commercial
vehicles and stock cars from leasing
companies, car traders, fleet owners and
car rental companies to professional car
dealers across Europe, with most cars sold
to Central and Eastern Europe.
This qualifies ADESA Europe as an
operator in the vehicle remarketing
market. The selection of used vehicles
includes passenger cars, vans, light trucks,
damaged cars and wrecks of all makes
and models. On average, vehicles are 3 to
5 years old and have 100,000 to 160,000
km under their belts. 25% are more recent
vehicles.
Size
ADESA Europe organised its first online auctions in Belgium in December
2004. Since then the company has opened offices in Germany, France,
Italy, Spain and The Netherlands and has known a steady growth in
terms of volumes and profitability. Today, with more than 200
employees, sales of 74.000 units per year and a customer base of more
than 100.000 registered buyers in approximately 50 countries, ADESA
Europe has become one of the leading online car auctions in Europe.
Position in remarketing chain
The basic proposition of ADESA Europe is
to bypass the multiple layers of middlemen
typically found in the used vehicle
remarketing industry, and to minimise the
distance between buyers and sellers.
Less middleman margins result in a lower
purchase price for buyers and a higher
selling price for sellers.
Business model
ADESA Europe has a unique business
model that differentiates it from other
vehicle remarketing parties. Unlike
traditional platforms where buyers and
sellers meet, ADESA Europe acts as a party
in between buyers and sellers. ADESA
Europe gathers market prices via an
auction system, transfers the highest bids
to the sellers, who then decide. As soon as
the sale is closed, ADESA Europe proceeds
in buying the vehicle from the seller, and
in selling the vehicle to its buyer. To name a few of the advantages of our approach:
• 1 partner to deal with, 1 platform, 1 way-of-working, 1 process and 1 pricing model
• Complete administrative settlement and smooth cross-border delivery
• Customer service online via My account and by phone via skilled customer service team (own language)
Press Kit ADESA